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Student ‘Sticker Shock’ campaign warns shoppers against providing alcohol to minors

by Lily Simmons
April 17, 2026
A A

ESCANABA, Mich. (WZMQ) – On Friday, Delta and Menominee County students raised awareness about the dangers of underage drinking and of providing minors with alcohol.

Delta County Communities That Care teamed up with Healthy Youth Coalition of Marinette & Menominee Counties and Escanaba Public Safety for its annual Sticker Shock campaign at Meijer, Sav-Mor, and Elmer’s County Market. Students from Escanaba, Gladstone, and North Central schools visited each grocery store to place stickers on alcoholic products, reminding shoppers that it is illegal to supply alcohol to individuals under the age of 21.

“I hope that if adults see it, they think of their own kids, and if teenagers are seeing it, they think twice about what they are going to be doing,” said Escanaba student Brooklyn Hackleman. “We kind of feel responsibility for this. Since we are part of the underage group, we kind of see it in our school system and stuff. Helping with the problem when you’re in the demographic of people is helpful.”

“It brings light to the situation, and it allows people to notice that there is a problem that needs to be fixed,” added fellow Escanaba student Brooklyn Beauchamp. “I think it’ll help us feel better that we’re putting in effort to help the community.”

In Michigan, giving minors alcohol is punishable by up to $1,000 in fines and/or up to 60 days in jail. The stickers also note that underage drinking can harm development.

To learn more about Delta County Communities That Care, visit upctc.com or click here.

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