IRON MOUNTAIN, Mich. (WZMQ) – In a vibrant celebration today, Echo Boutique, the brainchild of co-owners Cassy Hendricks and Ashley Maenpaa, marked its grand opening in the heart of Dickinson County. The new location, adjacent to Antonio’s Pizza off Stephenson Avenue, is the talk of the town.
The boutique, open from 10 a.m. to 6 p.m. central on Tuesdays through Fridays and from 10 a.m. to 3 p.m. central on Saturdays, recently relocated from the corner of Iron Mountain Street and Hughitt Street to this spacious new venue.
With a diverse inventory that caters to men, women, and children, Echo Boutique promises an array of fashion choices. To commemorate this special occasion, the store has slashed prices for the next few days, with numerous items marked down.
Co-owner Cassy Hendricks shed light on their unique inventory source, saying, “From the community. Our customers, they bring us their gently used items, and we just pick through everything, and take out the best and sell it for them, and they make a profit.”
Starting this Tuesday, the store will begin accepting consignment items, adding to the variety of selections available. Currently, a color tag sale is underway.
Hendricks explained, “Today we’re doing our grand reopening at our new location. We’ve been here about two months now, and we decided to pair it with our color tag sale today; we’ve got 40% off storewide.”
Over the next few days, Echo Boutique will be offering discounts ranging from 60% to 75% on most items, except for those with blue tags.
Reflecting on the move, Hendricks mentioned, “To move over here, we had recruited our friends, family, staff, their friends, and Ashley kind of had it all organized with what’s coming in, where, when. She’s pretty good at that type of thing.”
Innovatively, Echo Boutique operates on a consignment basis, meaning customers’ items are showcased on the sales floor, and once they sell, the customer retains a percentage of the sale price. Hendricks explained how customers can consign their items: “When we consign your items, we upload everything into your account, and you keep a percentage of the final sale price. If you decide to shop in-store with any money you make, you can get 15% off your purchase. You can get paid out at any time. Just give us a call or stop in,” she stated.
Hendricks noted, “We’ve always had children’s, but the way our store was laid out before, it was kind of like a little maze, so not everybody realized that we also sold kids clothing. So now, we’re able to have two big rooms.”
The community has warmly embraced Echo Boutique’s new location, and with the enticing discounts and consignment opportunities, the shop is poised to become a fashion destination like no other in Dickinson County.
Echo Boutique will be participating in ‘Girl’s Night Out’ next month, and is excited to be offering a gift basket drawing as part of the fun. The store also plans to expand the new location to the basement level within about a year, which would nearly double the square footage of shopping space.
For more information about Echo Boutique, visit: