MARQUETTE, Mich. (WZMQ) – Just eight days after announcing the U.P. Football All-Star Game was ending after the 2023 game, a new organizer has stepped in to keep the game alive.
In a Facebook post Tuesday, the organization announced that AdvantEdge Sports Training, a program in Marquette, would take over operations.
WZMQ has reached out to Dustin Brancheau, the owner of the AdvantEdge Sports Training, for comment but has not heard back at this time.
You can read the full press release below:
AdvantEdge is proud to announce its commitment to continue the ‘UP All Star Game’ tradition. Collaborating with local coaches and long-standing contributors, we aim to ensure a seamless transition and a bright future for the game and all UP athletes.
Since 2008, the UP All Star Game has united football players from the Upper Peninsula, providing a platform for their final showcase under the guidance of Todd Goldbeck. This annual event celebrates local talent and fosters Yooper pride. Goldbeck’s exceptional dedication has transformed the game into a week-long event, requiring year-round effort.
AdvantEdge recognizes the profound significance of the game for local athletes, and this commitment reflects our unwavering dedication to the region that has supported us throughout.
As we embark on this journey, more details about the future of ‘The UP All Star Game’ will be unveiled in coming months. Until then, let the Friday Night Lights shine bright, and let camaraderie and competition flourish throughout the Upper Peninsula.
Dustin Brancheau, Owner of AdvantEdge Sports Training, explains the importance of the game, “The game falls in line with one of my major ‘whys’ at AdvantEdge- making sure UP athletes have opportunities to showcase what they can do. Losing this game would mean missing out on that opportunity” Brancheau states, “It won’t be easy, it will be a team effort and we will lean heavily on the people and coaches that have been a part of this game from the start.”
Advantedge is one of only 10 West-side barbell certified gyms in the country, we are dedicated to helping athletes improve regardless of age, sport, or ability. We are available to any athlete in the Upper Peninsula. Our goal is to make high-level training accessible to all athletes in the Upper Peninsula.
Since 2008, football athletes from across the Upper Peninsula have embraced the opportunity to shine in “The UP All Star Game,” orchestrated by Todd Goldbeck.
For many, this game marks the final time they don the pads, representing not just their high schools, but the entire UP community.
Todd’s exceptional dedication has transformed this event into more than just an “all star game.” A week-long extravaganza, it’s a testament to his year-round commitment and countless hours invested.
We’re proud to ensure the game’s legacy endures. UP athletes fuel our mission at AdvantEdge, making it natural for us to support and sustain the UP All Star Game.
This isn’t a solo endeavor; local high school coaches and longstanding contributors will play vital roles in ensuring things are ran as smooth as possible.
Anticipation runs high as we keep this game alive.
Stay tuned for more details soon!
Until then, enjoy the magic of Friday Night Lights!