LANSING, Mich. (WZMQ) – As protests against large-scale data center developments grow across Michigan, supporters of the industry say many concerns raised by opponents are valid, but not insurmountable.
Over the weekend, demonstrations took place in multiple parts of the state, including Lansing and Houghton, where residents voiced worries about environmental impacts, energy usage, and long-term community effects tied to the facilities.
In response, Jeff Jaros, president and chief executive officer of NTH, said those concerns are part of a necessary process.
“We’re not saying that anybody’s concerns are not valid,” Jaros said. “That’s how we get better… that’s how development improves, when people raise questions and push for better solutions.”
Energy consumption remains one of the most frequently cited issues. Jaros pointed to existing policies and utility structures designed to prevent additional costs from falling on residents. In many cases, he said, developers are required to pay upfront for new energy infrastructure through utility tariffs.
On environmental concerns, particularly water usage, Jaros said newer cooling technologies are reducing demand. Some facilities are adopting hybrid or closed-loop systems that significantly limit water consumption, while others can rely on outside air cooling during colder months in northern climates like Michigan.
He also emphasized that any groundwater use must go through state permitting processes, which include oversight of aquifer capacity and existing usage.
“There are a number of checks and balances,” Jaros said. “I’m confident these projects will be developed responsibly, without depleting resources or harming surrounding communities.”
Some opponents have questioned whether Michigan should approve a large-scale project without first testing the impact on a smaller scale. Jaros said similar facilities already exist across the country, providing examples to learn from.
He added that environmental regulations are not static and will continue to evolve as more data becomes available. Facilities must comply with updated standards during permit renewals, which can become more stringent over time.
Beyond environmental considerations, Jaros highlighted potential economic benefits, including increased tax revenue, infrastructure improvements, and construction jobs.
“These facilities are going to get built somewhere,” he said. “Michigan has an opportunity to lead, but to do it in a way that’s responsible and sustainable.”
Jaros also noted that companies developing data centers have financial incentives to operate efficiently, including minimizing water and energy waste, and often aim to maintain positive relationships with host communities.
As the debate continues, both sides appear to agree on at least one point: more information and more scrutiny will play a critical role in shaping how and where data centers are built in Michigan.









