LANSING, Mich. (WZMQ) – Governor Gretchen Whitmer has announced Michigan Strategic Fund (MSF) support for 63 small businesses across Michigan through the MEDC’s Match on Main program. The $1.49 million in grants awarded to small local businesses will create resiliency and strengthen downtowns in Main Street communities throughout the state.
The Match on Main program serves as a tool to support new or expanding place-based businesses by providing up to $25,000 in funding for them to launch or grow in core downtown areas and commercial districts. The FY25 Match on Main application window yielded a total of 133 applicants from 59 organizations – the highest participation rate in the program’s five-year history.
“Michigan’s small businesses are the heart of our downtowns,” Governor Whitmer said. “Today’s Match on Main grants will provide 63 small businesses across the state with the support they need to grow, thrive, and create bustling, vibrant main streets. By investing in our communities and developing attractive places across the state, we will continue to make Michigan a place where businesses and families choose to locate, grow and succeed.”
Of the FY25 Match on Main grantees awarded, 17 are new businesses and 46 are existing businesses, including 20 restaurants, 22 retail establishments, four service businesses, and 17 other businesses that demonstrate a commitment to revitalizing community infrastructure and boosting local employment. Additionally, 50 businesses selected are located within Geographically Disadvantaged Areas.
Six Upper Peninsula businesses were included among the recipients—Lake Effect Distillery in Escanaba, Cork & Beans in Houghton, Yoopers Uncorked in Ironwood, Upper Peninsula Inspired in Munising, Samara Floral Company in Negaunee, and Bluff Street Station in Marquette.
Following the results of a five-year program impact study conducted by Guidehouse, the MEDC doubled its investment in Match on Main, with the MSF board approving an allocation of $1.5 million to the program for FY25 in December 2024, ensuring Michigan’s small businesses continue to succeed in the state.
