• Home
  • News
    • UP 200
    • Local
    • Lansing Bureau
    • Washington D.C. Bureau
    • National
    • Insights
    • Watch 19 News Live
    • CBS News Live
    • Report News
  • Weather
    • Forecast + Conditions
    • Current Alerts
    • Interactive Radar
    • Cameras
    • Share Photos/Videos
    • Closings and Delays
  • Sports
  • Features
    • Life in the 906
    • The Yooper Goddess
WZMQ 19 News | CBS | MeTV Marquette
Haze

Marquette
Haze 66°

Cloudy

Escanaba
Cloudy 52°

Cloudy

Houghton
Cloudy 54°

Cloudy

Iron Mountain
Cloudy 57°

Watch
No Result
View All Result
  • Home
  • News
    • UP 200
    • Local
    • Lansing Bureau
    • Washington D.C. Bureau
    • National
    • Insights
    • Watch 19 News Live
    • CBS News Live
    • Report News
  • Weather
    • Forecast + Conditions
    • Current Alerts
    • Interactive Radar
    • Cameras
    • Share Photos/Videos
    • Closings and Delays
  • Sports
  • Features
    • Life in the 906
    • The Yooper Goddess
WZMQ 19 News | CBS | MeTV Marquette
No Result
View All Result
WZMQ 19 News | CBS | MeTV Marquette
No Result
View All Result

Keweenaw prepares for new tourism trends

by Samuel McKnight
June 4, 2025 - Updated on June 5, 2025
A A

CALUMET, Mich. (WZMQ) – The Keweenaw is getting ready to kick off its summer tourism season, but this year, according to Visit Keweenaw’s Executive Director Brad Barnett, things are already off to a great start.

“We are seeing an earlier start to summer tourism this year which is really exciting,” said Barnett. “It’s been a priority for us at Visit Keweenaw to really focus on driving visitation during ‘shoulder’ seasons, so non-traditional peak seasons here in the Keweenaw.”

Barnett said one of the main things driving tourism is the variety of new and returning events throughout the summer like Bridgefest, Pasty Fest, and this year’s inaugural Juhannus Celebration.

“The events have been really successful because they’re great at drawing attention to the Keweenaw about specific areas that we really excel in,” said Barnett. “Those events that really do well are the ones that extenuate what makes the Keweenaw really special.”

Another trend Visit Keweenaw has noticed is the growth of digital tools in driving tourism like social media and artificial intelligence.

“It’s always been said the number one source of information for a travel destination is word of mouth and while that indeed continues to be really important, social media has overtaken that in terms of aspirational, ‘this destination is on my map because I saw something really cool on Youtube, Tik Tok, Instagram, you name it,” said Barnett. “What’s [also] growing is the utilization of AI to help trip plan. We’re seeing that as a new wave over the last six months, where people are using that as a way to scope out and plan their trip.”

And Barnett said they’re adapting to make sure they’re ready for the digital growth.

“At visit Keweenaw our goal is that we need to make sure our content, our website, our social media is indeed accurate and up to date,” said Barnett. “So when this information is supplied to visitors, that information is indeed correct.”

For more information about the Keweenaw, and to see all events planned for this summer and beyond, check out Visit Keweenaw’s website.

Get WZMQ 19 anytime, anywhere

Download the app

AppleAndroid

Watch on TV

RokuFire TVZeam

Connect on social media

FacebookTwitterInstagram

More

News

Calumet nears completion of downtown green space project

June 5, 2025
News

Swedetown Trails Club completes accessibility project

June 5, 2025
News

Calumet organizations work towards redevelopment

June 5, 2025
News

Calumet Theatre celebrates 125 years and unveils new chandelier

June 4, 2025 - Updated on June 5, 2025
News

Insights: Sunshine in Keweenaw

June 3, 2025
Feature

Insights: preparations underway for Hancock’s Juhannus Summer Solstice Celebration

May 29, 2025
Next Post

House Republican ‘Megabill’ Could Limit Judges’ Contempt Powers

Congress to Consider Package That Would Codify DOGE Cuts, Slash Foreign Aid and Public Broadcasting Funds

  • Home
  • News
  • Weather
  • Sports
  • Features
  • Events
  • Programming
  • Station
WZMQ CBS | 19 News

© 2025 WZMQ, LLC | FCC Public File | EEO Report

No Result
View All Result
  • Home
  • News
    • UP 200
    • Local
    • Lansing Bureau
    • Washington D.C. Bureau
    • National
    • Insights
    • Watch 19 News Live
    • CBS News Live
    • Report News
  • Weather
    • Forecast + Conditions
    • Current Alerts
    • Interactive Radar
    • Cameras
    • Share Photos/Videos
    • Closings and Delays
  • Sports
  • Features
    • Life in the 906
    • The Yooper Goddess
  • Events
  • Programming
    • Programming Guide
    • CBS
    • MeTV
    • Start TV
    • Heroes & Icons
    • Court TV
    • ION
  • Station
    • About Us
    • Community Involvement
    • Mobile App
    • Meet the Team
    • Contact
    • Careers
    • Advertising
    • Request Copy of Story
    • FCC Public File
    • EEO Report
No Result
View All Result
  • Home
  • News
    • UP 200
    • Local
    • Lansing Bureau
    • Washington D.C. Bureau
    • National
    • Insights
    • Watch 19 News Live
    • CBS News Live
    • Report News
  • Weather
    • Forecast + Conditions
    • Current Alerts
    • Interactive Radar
    • Cameras
    • Share Photos/Videos
    • Closings and Delays
  • Sports
  • Features
    • Life in the 906
    • The Yooper Goddess
  • Events
  • Programming
    • Programming Guide
    • CBS
    • MeTV
    • Start TV
    • Heroes & Icons
    • Court TV
    • ION
  • Station
    • About Us
    • Community Involvement
    • Mobile App
    • Meet the Team
    • Contact
    • Careers
    • Advertising
    • Request Copy of Story
    • FCC Public File
    • EEO Report
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our privacy policy.
Go to mobile version